March 27, 2007ClearSky Mobile Media Launches a Comprehensive, Multi-Dimensional Mobile Content Publishing ServiceClearSky Mobile Media Redefines the Strategy for Creating and Delivering Revenue Generating Content in the Mobile Marketplace with Real8 Mobile StudioMarch 27, 2007 Orlando, Florida, CTIA WIRELESS 2007 - ClearSky Mobile Media, Inc., a leading provider of entertainment content and services for the wireless industry, today announced a revolutionary new model for mobile publishing. Utilizing Real8 Mobile StudioTM, a unique content publishing package consisting of platforms that will handle WAP management, downloads, ad insertions, mobile community management and trend analysis, ClearSky Mobile Media is creating a new value chain in the mobile media market that will increase mobile content availability as well as generate new revenue streams for publishers. Since 2001, ClearSky has been in the business of creating and managing the on-deck content ecosystems of wireless carriers. Using lessons learned from this experience, ClearSky Mobile Media brings a wealth of technology and know-how to the challenge of content owners and publishers wanting to take their publications mobile. The model is built around a shared advertising revenue model between ClearSky Mobile Media and the publisher. Advertising is sold either through the publisher or through a partnership with Third Screen Media, the world's largest, single-source mobile ad network. "Third Screen Media is pleased to partner with ClearSky Mobile Media to help realize its mobile advertising goals by providing ad sales services and our mobile ad management and delivery platform," says Thomas Burgess, CEO of Third Screen Media. "With the increased demand by brands for advertising opportunities on the mobile platform, ClearSky Mobile Media and its publisher partners will be able to deliver an ever richer experience to millions of mobile subscribers." "After years of working with carriers to create and operate their on-deck consumer purchasing experience, mobile advertising is an exciting new addition to the equation," says Dean Fresonke, CEO of ClearSky Mobile Media. "Mobile ads create an entirely new way to generate revenues for publishers and carriers and consumers with a richer selection of content on their phones. Our platforms are ready and so is the mobile marketplace." The ClearSky Mobile Media Real8 Mobile Studio™ is a content publishing platform that provides a set of services that create, present, deliver and bill mobile content. Using Real8 Mobile Studio allows content owners and publishers to rapidly create mobile content sites complete with text, images, video, download storefronts, and mobile community components such as chat. Real8 Mobile Studio™ also supports every available revenue generation model including pay-per-download and subscriptions on both prepaid and postpaid billing systems as well as advertising insertions. Please visit ClearSky Mobile Media at booth MM-463 in the Mobile Media Pavilion. About ClearSky Mobile Media ClearSky Mobile Media is redefining how wireless data can be applied to the mobile media market in order to facilitate revenue growth, brand exposure and richer content. With its innovative, high-quality portfolio of mobile data and entertainment solutions for carriers and MVNOs, ClearSky Mobile Media is providing relevant, market-specific, mobile content solutions to the mobile media marketplace. Since 1995, ClearSky Mobile Media has pioneered mobile data offerings with its carrier-grade one-stop-shop that includes downloadable content, mobile web browsing, MMS services and managed data services across all wireless technologies. Today, ClearSky Mobile Media supports 60 million subscribers with content through its carrier customer base. To learn more about ClearSky Mobile Media, please visit www.csky.com.
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